100 WATTS DESIGN STUDIO is a multidisciplinary design practice founded in 2003 by Kritika Malhotra, a graduate of the National Institute of Design (NID), Ahmedabad, India. Kritika's work spans across disciplines from Branding & Graphic Design to Spatial Design. She believes in using all mediums - be it graphics, video or spaces - to communicate and create an experience. Born and raised in Calcutta, the city of art, Kritika is equally passionate about contemporary design and traditional crafts. Her expertise is the outcome of professional training and work experience; and a boutique set-up enables each project that is taken into the 100 Watts workshop, the importance it deserves.