With zero body copy, this brochure bagged 'best brochure' at the Credai Bengal Realty Awards 2017. The idea was to do away with cliches and focus on whats important - the product. So we skipped the jaded real estate jargon and just did full page 3d rendered images of the project, interspersed with breather pages with short emotive text die-punched into fine textured paper. The punching mimicked looking through bay windows at beautiful vistas. The cover - a solid white board with the die-punched words 'A picture is worth a thousand words'. The binding - clean and bold, to match the concept.