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![](https://cdn.myportfolio.com/a1d8048d-a1c1-4443-966d-316ed4303491/e3c37fb9-f6d2-4fa1-82b6-3e47ed6b0e0c_rw_1200.jpg?h=d74d80f5f9441150ed4c810e383c0943)
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With zero body copy, this brochure bagged 'best brochure' at the Credai Bengal Realty Awards 2017. The idea was to do away with cliches and focus on whats important - the product. So we skipped the jaded real estate jargon and just did full page 3d rendered images of the project, interspersed with breather pages with short emotive text die-punched into fine textured paper. The punching mimicked looking through bay windows at beautiful vistas. The cover - a solid white board with the die-punched words 'A picture is worth a thousand words'. The binding - clean and bold, to match the concept.